Selling on social media couldn’t be easier. 

Social selling is a way for individuals and businesses to use social media platforms like Instagram, Tiktok, Pintrest, and Facebook to connect with potential customers and build relationships. Instead of just cold calling or emailing, social selling allows people to engage with prospects in a more personal and meaningful way. By sharing valuable content, providing helpful insights, and building trust and credibility, social sellers can create a more enjoyable buying experience for their customers. It's kind of like making a new friend and then showing them how your product or service can make their life better.

63% of consumers now discover brands through social media and quite simply, if you’re not promoting your business through social media, you’re missing a trick. Sugarcoat makes it easy to sell through social media by providing a centralised product management and checkout experience so all you need to worry about is promoting your products to your audience and we’ll take care of the rest.

Websites exist to provide information about a business, its products or services and historically a website was the only place where you would go to find that information. These days, businesses are being discovered by different means, through the likes of social media, making it less important for businesses to use a website as a means of discovery. Sugarcoat makes it easier for businesses to sell their products and services without having to worry about the creation and management of a website through its instant store catalog. We’re not against websites, we simply believe that there are easier ways to reach your audiences and start selling.

Thats totally fine. We don’t expect you to re-platform and you can easily run the Sugarcoat solution alongside your existing website. We'd recommend a free product like Linktree where you can easily link out to your existing website and your Sugarcoat catalog so you can compare the performance of each side-by-side.

You can sell your products or services anywhere you can post a link. Sugarcoat was built for simplicity in mind allowing you to send checkout links to your customers which will push them immediately into the checkout flow for the product or service they are interested in, reducing customer friction and making your direct message conversations much more valuable.

The Sugarcoat solution focuses on a centralised product management and checkout experience that removes the need to maintain different catalogs for each social media account. This allows you to manage your products all in one place and push them out to your social channels on an automated schedule as well as being a centralised place for your order fulfilment duties, making your cross-channel ecommerce tasks much more managable.

You can. Although we highly promote the ease of selling through social media, our technology is able to be used in a variety of different ways, from social commerce catalogs to custom-built websites and bespoke applications. The biggest benefit of Sugarcoat is that our technology can follow you through every stage of growth of your business, so should you wish to explore additional opportunities, our technology can support you.