For the Agency

Sugarcoat provides agencies with the opportunity to work more closely with clients, without compromises.

Whether it's a native app, a self-hosted site or hosted with Sugarcoat, we'll help you realise your clients vision.

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Sugarcoat at a glance


Create your own store front through Sugarcoat and get ready to showcase your business to the world.

Affiliate Marketing

Explore new revenue opportunities through the marketing channel with a proven highest return on investment; Affiliate Marketing.


Our industry leading API gives you the tools and flexibility to build your own solutions and automated workflows.


Have complete control over the hosting of your store and get your business online in minutes.


The fastest way to get your store online, through our in-house Content Management System and templating solution.


With level 1 PCI compliance, safely and securely take payments from anywhere in the world in over 135 different currencies.

Product Feeds

Always ensure your products remain up to date with our industry leading automated Product Feeds solution or work with us to integrate your own feeds.

Flexible Hosting

Through Sugarcoat, you have the flexibility to host your websites yourself or let us do the hosting for you, the choice is yours.

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Take Back Control

We provide you with the tools so that you always remain in control. From the design, implementation and hosting, you have full ownership and flexibility over your content.

In need of inspiration - check out our demo store
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Image: Take Back Control

Multiple Stores

Create a multi-store account and run all your client sites from one account, with solutions across eCommerce, Affiliate, Offline and API only.

Explore how you can expand your offerings
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Image: Multiple Stores

Dream Big, Build Better

Our powerful API allows for seamless integration and to create bespoke solutions for those who dream big.

See API docs
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Image: Dream Big, Build Better

Behind the scenes


Create multiple stores under the same account, allowing for ease of management and reselling options.

Flexible store types

With out of the box support for different store types depending on the business need, choose from eCommerce, Offline, Affiliate, Product Management and many more.

Flexible hosting

Choose to self-host or host through Sugarcoat for ultimate flexibility.

Cloud hosted

All services are hosted in the cloud, providing immediate access, from anywhere.

Flexible emails

Trigger customisable emails from a number of automated workflows, providing as much automation and flexibility as possible.

Secure payments

All payments are handled over TLS, ensuring the highest level of security.

Compliant payments

All payments backed by a Level 1 PCI compliance, the highest level of compliance for payment handling.

135+ currencies

Handle payments in over 135 different currencies.

Flexible payment methods

Configurable store payment methods for enhanced customer payment options.

Payment sandbox mode

Test payment integrations at any time through sandbox testing environments without using real payment information.

99% uptime

Confidence that services are up and available, all of the time.

Automated product feeds

Ensure products remain up to date from a single source of truth.

Scheduled product feeds

Process your third party product feeds on a configurable schedule defined by you.

Google drive integration

Leading integration with Google Drive provides the most flexible solution for product feed automation.


Wide selections of purpose-built templates provide stores with their own look and feel.

Self-serve hosting

All purpose-built templates are hosted and completely self-serve, allowing businesses to get online as fast as possible.

Website domains

Use a Sugarcoat supplied domain web address or use your own.

Content management

Easily manage content at any time without any technical knowledge.

Headless eCommerce

Sugarcoat product APIs allow the creation of rich user experiences and seamless integration into existing solutions.

Headless content

Sugarcoat content APIs allow the creation of rich user experiences and seamless integration into existing sites.

Built for performance

Built on the latest technology to deliver lightening quick content to aid conversion rates and SEO.

Always evolving

With the help of our customers, we are constantly innovating and enriching our offering.

Work with us to shape the future.

Get in touch

Take the tour

Get in touch and let us show you how Sugarcoat can work for you.

Arrange a demo
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what they're saying

Sugarcoat's well thought out feature set has been a godsend, allowing us the flexibility to create unique websites with our own designs, whilst also providing robust and secure plug-and-play features that work seamlessly with other systems.

Jason Longworth Director, Bloom Digital

Launch your store today

Get started
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