Case Studies

Fire & Co

Image: Fire & Co Product
Image: Fire & Co Device
Image: Fire & Co Device

Fire & Co is a growing home and interiors retailer with a unique online and in-store offering designed for both commercial and domestic customers. With a showroom of over 7000 square feet, Sugarcoat was commissioned to create an online store that could elegantly recreate the atmosphere of the physical store and house a vast collection of furniture and homeware products.

Product Browsing

The site offers many routes into content, with powerful realtime search, latest in season trends, categories, ranges, filters and more.

Read more about products
Image: Product Browsing

Payment Methods

Using our cutting edge, robust payment gateway, Fire & Co pushes thousands of transactions through Sugarcoat each year. To help customers get big-ticket items in the door quickly, we integrated Sugarcoat with Klarna to offer spread payments both in-store and online.

Read more about payments
Image: Payment Methods

The user experience

Secure payments

All payments are handled over TLS, ensuring the highest level of security.

Product filtering

Give users the ability to dive deeper into products that matter to most to them through an unlimited amount of product attribute filters.


Customers can maintain a list of their favourite products for ease of access and repeat purchases.

Product specific delivery

Assign specific delivery options to specific products for additional control.

The site has a gigantic catalogue, made manageable by a product management solution provided by Sugarcoat. With Google Drive Integration to provide the most flexible solution for product feed automation and stock level control, the team can rely on our software to keep everything in sync so they can focus on what they do best, sourcing great products and looking after their loyal customers.

Behind the scenes

Flexible payment methods

Configurable store payment methods for enhanced customer payment options.

Automated online orders

Orders are automatically created as soon as a sale is made, enabling full eCommerce automation.

Product reports

Gain a deeper insight into a stores products by finding out what sells, and what doesn't.

Automated order status workflows

Automated email notifications from order journey status transitions.

Image: Profile

what they're saying

With the growing importance of online for Fire & Co, we needed a solution that could transform our operations and take us to the next level. We're no longer an interiors showroom in the North East of England, we're an international interiors store with limitless potential.

Skye-Alexander Ferry Creative Director, Fire & Co Interiors

Launch your store today

Get started
Image: Get Started Image Image: Get Started Image Image: Get Started Image