Case Studies

Vintrigue Wines

Image: Vintrigue Wines Product
Image: Vintrigue Wines Device
Image: Vintrigue Wines Device

Vintrigue from Lanchester Wines provides Independent wine retailers access to a world of premium wines. Through Sugarcoat, a unique and engaging web experience was created, tailored to resonate with this audience.

Product Filters

Searching for products is made easy with detailed filters enabling retailers to find wines by country of origin, producer, region, range, varietal and more.

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Seamless Orders

Favourites can be collated and conveniently shared with Vintrigue's experienced team

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Image: Seamless Orders

The user experience

Content management

Easily manage content at any time without any technical knowledge.


Customers can maintain a list of their favourite products for ease of access and repeat purchases.

Product filtering

Give users the ability to dive deeper into products that matter to most to them through an unlimited amount of product attribute filters.

Built for performance

Built on the latest technology to deliver lightening quick content to aid conversion rates and SEO.

Having worked with Lanchester Wines over a number of years, Sugarcoat was approached to develop the new store, with the objective of creating a user-friendly experience to discover and experience premium products from world-leading producers.

Behind the scenes

Self serve

Completely self-serve to ensure decisions can be made when they need to be.

Self-serve hosting

All purpose-built templates are hosted and completely self-serve, allowing businesses to get online as fast as possible.

Automated product feeds

Ensure products remain up to date from a single source of truth.

Google drive integration

Leading integration with Google Drive provides the most flexible solution for product feed automation.

Image: Profile

what they're saying

We wanted to create a simple, engaging and elegant online shopper experience, reflecting the amazing quality and heritage of our premium wines whilst offering useful, future-forward features - Sugarcoat was absolutely the best partner to help us do this. We couldn't be happier with the results."

Emma Campbell PR and Marketing Manager, Vintrigue Wines

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