Image: Products Device
Image: Products Device

Easily maintain your stores products with an unparalleled amount of flexibility and control.

Product reports

Gain a deeper insight into a stores products by finding out what sells, and what doesn't.

Affiliate products

Manage affiliate products and referral links instead of or alongside a traditional catalogue.

Export customers

Easily export products and all product information when required for offline use.

Flexible product management

Unlimited amount of flexibility for products through various levels of categorisation and organisation.

Manual product import

Manually upload and import products through offline managed product feeds.

Product discounts

Apply fixed, or percentage based discounts to products.

Product filtering

Give users the ability to dive deeper into products that matter to most to them through an unlimited amount of product attribute filters.

Product categories

Easily assign products to various categories, allowing for easy product organisation.

Product groups

Easily group related products together, allowing for enhanced product organisation.


Customers can maintain a list of their favourite products for ease of access and repeat purchases.


Recommended products allow similar products to be displayed to customers, incentivising additional purchases.


Custom tags on products allow for a maximum amount of control and flexibility.

Product specific delivery

Assign specific delivery options to specific products for additional control.

Automated product feeds

Ensure products remain up to date from a single source of truth.

Scheduled product feeds

Process your third party product feeds on a configurable schedule defined by you.

Google drive integration

Leading integration with Google Drive provides the most flexible solution for product feed automation.

what they're saying

Sugarcoat's well thought out feature set has been a godsend, allowing us the flexibility to create unique websites with our own designs, whilst also providing robust and secure plug-and-play features that work seamlessly with other systems.

Jason Longworth Director, Bloom Digital

Open access to Sugarcoat's API means there's no brick-wall when it comes to creating bespoke functionality and you're able to extend sites further as and when needed - it's a total gamechanger.

Jonny Dentice Developer, Bloom Digital

We wanted to create a simple, engaging and elegant online shopper experience, reflecting the amazing quality and heritage of our premium wines whilst offering useful, future-forward features - Sugarcoat was absolutely the best partner to help us do this. We couldn't be happier with the results."

Emma Campbell PR and Marketing Manager, Vintrigue Wines

With the growing importance of online for Fire & Co, we needed a solution that could transform our operations and take us to the next level. We're no longer an interiors showroom in the North East of England, we're an international interiors store with limitless potential.

Skye-Alexander Ferry Creative Director, Fire & Co Interiors

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