Sugarcoat launches social commerce platform

Sugarcoat is pleased to announce the launch of its new social commerce platform. The platform is aimed to transform social selling for independent sellers, influencers and small businesses, revolutionising the way consumers are able to discover, interact, and shop online.

The Sugarcoat platform provides a no-code solution, so sellers can set up a storefront and get selling within minutes, without the need for a website. With a product catalogue that can be hosted across all social platforms and a socially-optimised checkout experience, Sugarcoat makes selling online, and through social media, easier than ever before.

Social commerce is currently the fastest growing ecommerce channel. According to recent industry reports, it is set to account for almost a third of all online retail sales, and be worth $2.1tn, by 2025. Recognising the potential of this market, Sugarcoat aims to make social commerce more accessible, bridging the gap between social media and ecommerce to create a seamless selling experience.

Commenting on the launch, Rob Mitchell, Founder and Director, Sugarcoat, said: "We’re really excited to announce the launch of our social commerce platform. Our goal is to create a seamless shopping experience that makes ecommerce easily manageable, without the need for sellers to update multiple platforms or maintain a full website."

"With Sugarcoat, businesses and independent sellers alike can reach wider audiences and streamline sales in a cost-effective, time-efficient way. With no technical experience required, no website necessary and pre-configured social integrations, we hope to make it easier for brands to manage and scale their business."

Jonathan Butler, Co-founder and Director, Sugarcoat says: "With the launch of our social commerce platform, we're changing the narrative that you need a website to sell products online. Our goal is for independent sellers and small businesses to see the opportunity of selling through social media and take advantage of the shift to social commerce seamlessly, without hassle."

“With a self-serve approach, we’re proud to say users of our platform can get set up and sell in just a few minutes. We’re really excited to be part of this fast-growing change in the way brands sell online.”

With 64% of consumers now discovering brands via social media, Sugarcoat helps businesses adapt to this shift by eliminating the need to navigate selling across multiple platforms. Independent sellers and businesses are able to sell across all of their social accounts, in one place, via a unique link. 

Through its platform features, Sugarcoat is solving a number of problems for online sellers including the ability to;

• Sell for cheaper, without any monthly fees or commitment
• Set up an online store without any technical knowledge
• Sell online and through social without a website
• Create a single product catalogue across all social platforms
• Support a socially-optimised one-click checkout experience
• Management through a simple and easy to use dashboard
• Support flexible and innovative payment solutions

Built with small businesses, independent sellers and influencers in mind, brands can now sign-up for a Sugarcoat storefront and begin to grow their business today.